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Selling a home with unique features: How to highlight the special aspects of your property


a living room couch and christmas tree with text rerading "selling a home with unique features: how to highlight the special aspects of your property."

Are you thinking about selling your house but feel like it’s a needle in a haystack of listings? Maybe it’s the quirky spiral staircase, the hidden room behind the bookshelf, or that vintage claw-foot tub that tells a story from a different era. These unique features are not just peculiarities; they are the golden nuggets of your property. But how do you make them shine in a market that’s as crowded as a summer music festival? Let’s dive into the art of selling not just a home but its one-of-a-kind character.


Tell a Story

Every home has a tale to tell, and unique features are the main characters of this narrative. Your mid-century modern built-ins or the reclaimed wood ceiling beams are not just functional; they have histories. When listing your home, craft a story that potential buyers can see themselves in. Maybe the hand-crafted fireplace is where they’ll hang their holiday stockings, or the Juliet balcony is where they’ll sip their morning coffee. Buyers love to buy into a lifestyle, not just a structure.


Quality Photos and Videos

They say a picture is worth a thousand words, but when it comes to selling houses with unique features, it’s worth so much more. Invest in professional photography and videography to capture the essence of your home’s character. A 360-degree tour can help buyers virtually step into the quirks and perks of your property. And let’s not forget the magic of golden hour lighting to make those stained glass windows truly pop!


Use the Right Keywords

In the age of the internet, buyers will likely first encounter your home online, so your listing needs to be more clickable than a celebrity gossip article. Using the right keywords is like SEO for your home. If you have a Zen garden that brings tranquility to a chaotic day or an original Art Deco chandelier, make sure those features are highlighted and searchable.


Host Creative Open Houses

When it comes to unique homes, standard open houses just won’t do. Why not host a 1920s-themed soirée if your home screams Gatsby glamour? Or a zen open house where buyers remove their shoes to experience the heated bamboo flooring? An immersive experience can make your property memorable and stand out in the minds of potential buyers.


Focus on the Benefits

Every feature has its advantages, and it’s crucial to highlight these to your buyers. That sunken living room isn’t just a conversation pit; it’s a cozy gathering spot that offers a sense of intimacy. The roof terrace might seem like a luxury, but it’s an oasis in the city, a private getaway from the urban hustle. Make sure your buyers understand not just the feature, but why it’s a benefit.


Get Social

Social media is your friend when it comes to showing off your home’s unique features. Platforms like Instagram and Pinterest are visual and can showcase your home’s special traits to a wide audience. A well-placed hashtag could put your Victorian-era tessellated tiles in front of a homebuyer who’s been dreaming of just that.


Price It Right

Now, for the talk of the town: pricing. It can be tempting to slap a hefty price tag on your one-of-a-kind abode, but remember, the right price leads to a sale. Work with your real estate agent to understand how your home’s unique features affect its value. It’s a balancing act between not undervaluing your property and not pricing it out of the market.


Tell the Truth, the Whole Truth

Transparency is key in a home sale. That unconventional office space built into a loft might be a hit or a miss depending on the buyer. Be upfront about the uniqueness of your property. It will build trust and help find the right buyer who appreciates the property for all that it is – including its quirks.

So, there you have it, folks! Selling a home with unique features doesn’t have to be a daunting task. It’s about showcasing what makes your property the treasure that it is. With the right approach, your distinctive home won’t just be another listing; it will be the listing.


Remember, in the marketplace of the mundane, the unique homes are the hidden gems just waiting to be discovered. Happy selling!

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